Design Objective
As an avid user of honey, I couldn't help but notice the lack of variety when it comes to packaging/ branding in the honey industry. This inspired me to create "Beehave" an unconventional brand with an edgy, avant-garde approach to the market.
Product Design
The goal was to create a something that had the elegance of an expensive whiskey, while still being a distinguishable honey product. The honey dipper cap offers a convenient way to distribute the product without making a mess. While the bottle design is not exclusive to the brand, the overall aesthetic and packaging separates Beehave from other honey.
The Slogan
"Honey with an attitude" is not just referring to the bee's mental state. It's an implication that Beehave offers unique flavors infused into their honey for a completely unique experience. Although this section of the project is still in development, it's important to note that the flavors are a big part of what makes Beehave unique.
